How to Offer Flexible Discounts That Keep Subscribers Coming Back
In today’s competitive e-commerce world, customer loyalty is everything. Subscription models are already powerful, but the real secret to keeping subscribers engaged lies in offering flexible discounts. With the Rebill Subscription App, you can easily create custom discount strategies that not only attract new subscribers but also keep your existing ones coming back month after month.
In this guide, we’ll show you how flexible discounts work, why they’re important, and how you can set them up using Rebill.
Why Discounts Matter for Subscriptions
Discounts do more than cut prices—they create a sense of value, reward loyalty, and reduce churn. In fact:
- 82% of shoppers are more likely to stay subscribed if they receive exclusive discounts.
- Loyalty discounts increase the average subscription length by 20% or more.
- Flexible pricing builds trust and reduces cancellations.
For subscription-based businesses, offering well-structured discounts can be the difference between short-term revenue and long-term growth.
Types of Flexible Discounts You Can Offer with Rebill
- Percentage-Based Discounts
Reward subscribers with a set percentage off (e.g., 10% off every order). Perfect for long-term customers or welcome offers. - Fixed Amount Discounts
Give a flat discount (e.g., Save $5 on every monthly delivery). Works well for consumables and repeat purchases. - Loyalty Discounts
Encourage long-term commitment by offering bigger savings over time (e.g., Save 5% after 3 months, 10% after 6 months). - First-Time Subscriber Discounts
Attract new customers with a one-time discount on their first subscription order. - Bundle Discounts
Allow customers to save more when they subscribe to multiple products together.
How to Create Flexible Discounts in Rebill
- Install Rebill Subscription App
Add Rebill to your Shopify store in minutes—no coding required. - Choose Your Discount Type
Within the Rebill dashboard, select the discount style that fits your product strategy (percentage, fixed, loyalty tiers, etc.). - Set Conditions
Define rules such as billing cycle, minimum duration, or number of products in a subscription. - Customize Customer Experience
Display discounts clearly in the subscription widget so shoppers see the value instantly. - Track & Optimize
Monitor performance in your Shopify analytics and adjust discounts for maximum retention and revenue.
Best Practices for Subscription Discounts
- Keep it simple: Make sure customers understand the discount without confusion.
- Reward loyalty: Offer better discounts the longer they stay subscribed.
- Test and adjust: Run A/B tests to see which discounts drive more conversions.
- Highlight savings: Always show customers how much they save compared to one-time purchases.
- Use urgency strategically: Limited-time subscription discounts can boost sign-ups quickly.
Conclusion
Flexible discounts aren’t just about lowering prices—they’re about building lasting relationships with your customers. With the Rebill Subscription App, you can design and manage discount strategies that reward loyalty, reduce churn, and drive recurring revenue.
Ready to give your customers more reasons to stay subscribed?
